It is hard to recommend or decide to take long flights just for a root canal, but it does makes sense or cents. Complex surgeries are even more thrilling and those missions look and sound impossible, but still people do it and yet it will grow as a trend all over the globe, for many different reasons, either cheaper services, state of the art technology, the best surgeons the list just goes on.
Competition raises everyday, none of the stake holders stops at the level of excellence they achieved, everyone trying to create a unique Patient’s journey. The competitive environment raised the level of quality & safety in the global health sector, and it yet evolves.
The power of shared knowledge, motivation and hard work are the key to raise the level and stay ahead of the competition. motivation and hard work can be achieved only by you but Sharing knowledge with international leading players and experts can only be done together with EuroEvents and our business events.
Knowing that, last week we held the 3rd Annual Medical Tourism Conference in the heart of Warsaw, Poland at the French Luxury Sofitel Victoria Hotel. Here, we gathered the leading industry players and stakeholders to share experience and real life case scenarios, how they successfully attracted and continue to attract more clients/patients in this ever changing business environment.
Over 70 delegates and speakers in two days of interactive presentations with questions & answers shared so many bright ideas and solutions to the current challenges Medical Tourism providers are facing. Developed new strategies and created a network of business partners at the specially designed coffee breaks, strategic interactive lunch and the free time spent together in the best place in Warsaw “Dom Wodki”.
The ultimate program with the most crucial solutions for the core problems to success in gaining more and more clients, was unique and extra ordinary. Professionals from almost every stakeholder in the industry presented a variety of international experiences and expertise. This international event gathered delegates from over 25 different countries from USA to Turkey.
Polish Tourist Organization presented the whole new approach and programme how Poland will build new foundations for medical tourism.
According to Poliklinika Bagatin the success story from Croatia: it is not only about your brand (“You will have to work alone to create your brand”), important factor is the Destination Branding (“But if you want to go far you can do it alone”), the Journey does not starts and ends in your Hospital / Clinic, it starts with the first contact in you country, either Airport, Taxi maybe the first coffee at the restaurant, everything has to be perfect, and that is an hard task to achieve.
MEDIGO from Germany and Bocain Clinic from Poland explained the complex connection between your product and your clients, the marketing sector. Sharing real life strategies they use in everyday work.
Hasan Arslanyuregi from Methodist, USA and Yeditepe University, Turkey explained the Technology and Digital opportunities, also what to be expected in the near future, personalised medicine, google health, virtual reality surgery the list is endless, can you imagine the progress?
“Excellence in healthcare is our duty, responsibility and obligation” Never ever forget that.
Overall it was a great enterprise event, this smiles on the group photo are priceless.