Amazing contribution to the 5th Annual Medical Tourism Conference in Zagreb

The small anniversary – the 5th edition of the Annual Medical Tourism Confernece & Workshop ( was marked with a record breaking attendance. Held in the Opera room on the 17th floor of Westin Hotel and the Crystal Ball for the Workshop, delegates have enjoyed an extensive an extensive 3 day program and grasped the learning and networking opportunities our event in the beautiful city of Zagreb


The Conference program offered 21 presentations in 7 different sessions on 13th and 14th of March.
The effects of the Cross-border Healthcare Directive (EU Directive 2011/24 ) and new trends in the cross border healthcare services created a perfect blend for a brief Overview of the industry. Illaria Giannico Secretary General of the European Union of Private Hospitals and Elizabeth Ziemba - President Medical Tourism Training. Right after the floor was open for the first panel discussion where Buyers of medical services were discussing the developments in the international medical tourism market.


Right after the networking break, the energetic presentations from Ognjen Bagatin, Clinica Bagatin and Stelious Kouvaris, Iatropolis provided an inside on how Clinics from the Balkans have overcome the challenges and today are recognized as successful case studies of internationally recognized brends.

Ilse Bertels open the 3rd session with presentations on dos and dont’s in use of digital media as a communication channels. Later in the session, the attendees had the opportunity to hear presentation from the pioneers Daniel Coulton Shaw, Global Clinic Rating and Claudia Mika, Temos International on reaching new patients and improving communication and evaluation on customer experience.

The presentations from Irving Stackpole, Stackpole & Associates and Carine Briat – Hilaire & Iulia-Maria Apostu from France Surgery were both dedicated of the possibilities and benefits the Telemedicine offers to patients and clinics. The day was closed with the presentation of Maris Luks from AmberLife Cancer Clinic.

The second day of the Conference was opened with 4 presentations that looked trough the prism of medical traveler. Joe Sweet presented the insides of the patient experience journey and the use of cutting edge technology in Cleveland Clinic’s.

                                                    ” Joe Sweet presenting “Creating a consistent approach to high quality patient experience”

Lutz Lungwitz presented the Wellness market trends, while Dimitris Kavakas from Redia IVF and Tatyana Sokolov from Medica Tour presented insides from the fertility market and the Russian and CIS markets, respectively.

Ognjen Bagatin, Claudia Mika and Maris Luks join the floor again for the panel discussion “How should clinics respond to ever-increasing patient demands?”
Glordana Kalan Zivcec, Medico Veritas and Miljenko Bura, Medic Group and presented on building platforms and conditions for serving international patients.
The last session was marked with successful stories on adapting to new trends in the industry. Sharing their knowledge in the last sessions were Mirna Turcinovic from Gyncare and Vlasta Brozičević from Terme Selce. Kim Katrin Lagoda and Monika Figuerola Martin explained how Helios and Quirónsalud use expertise in patient care and quality management across borders.
The Conference was closed with the presentation of Alexander Zakucia who presented his secrets for customers acquisition and retention.



Participants power meetings at the B2B Workshop

For the first time in 5 years we have hosted a B2B Workshop for partnering clinics with buyers of medical tourism. During the 5 hours of workshop participating clinics and buyers of medical services had the opportunity to have tet-a-tet meetings to discuss possibilities for future collaborations. The event hosted participants from 17 countries offering diverse opportunities to all participants to close new business deals.



The photo album of the 5th edition of the Annual Medical Tourism Conference & Workshop could be find at the following link ([email protected]/sets/72157677205241287/)