THE FUTURE IN DIGITAL
MARKETING 2020

Register Now
Event info

Munich/Germany

TBA,

Digital Marketing Industry

Conference Summary

Entering the world of digitization has shaken up and given a different value for Marketing Industry, as well. The future of Digital marketing relays on open approach to technology innovations and artificial intelligence.

This conference will incorporate the discussion of Digital marketing strategies and challenges, mapping the customer journey, influential marketing, technology innovations and further marketing challenges.

The Conference itself is carefully structured and meant for Managing Directors, CMO, Global Marketing Directors, Communication and Digital marketing responsible covering several areas, of end consuming, banking, insurance and telco products and services.

Grab your chance and join this exclusive Industry gathering sharing the knowledge and exchanging ideas in a beautiful city of Munich.

Speakers and experts

Hear from the leading professionals and experts and learn how they are coping with the challenges in the industry

Michal Szaniecki

Company:
Volkswagen Group

View more

Position:
Managing Director SEAT & Cupra

Company:
Volkswagen Group

Country:
Poland

Madeleine Lassoued

Company:
Volvo Car Mobility

View more

Position:
Head of Marketing

Company:
Volvo Car Mobility

Country:
Sweden

Leonardo Piumi

Company:
Philips

View more

Position:
Creative Producer

Company:
Philips

Country:
Netherlands

Ilijana Ristovska Petrovska

Company:
Stenden University Qatar

View more

Position:
Head of Training & Development

Company:
Stenden University Qatar

Country:
Qatar

Gianluca Bisognani

Company:
Credit Agricole

View more

Position:
Head of Marketing & Digital

Company:
Credit Agricole

Country:
Italy

Ugur Sennaroglu

Company:
Vodafone

View more

Position:
Head of Marketing

Company:
Vodafone

Country:
Turkey

Invited / Patrick Stal

Company:
N26

View more

Position:
VP of Global Marketing

Company:
N26

Country:
Netherlands

Invited / Sebastian Heitzmann

Company:
Deutsche Bank

View more

Position:
Lead User Experience Mobile

Company:
Deutsche Bank

Country:
Germany

Invited / Erdem Aksakal

Company:
SAP

View more

Position:
Marketing Director

Company:
SAP

Country:
UAE

Invited / Millie Gillon

Company:
Standard Chartered Bank

View more

Position:
Global Head of CX, Managing Director

Company:
Standard Chartered Bank

Country:
Singapore

Agenda

Agenda Learn the latest trends in the industry

09:00 - 10:30
Speaker: Ilijana Ristovska Petrovska, Madeleine Lassoued
Register
I DIGITAL MARKETING STRATEGIES AND CHANNELS
  • Digital Marketing Transformation Strategy
    – New Customer behavior and New customer choices – Customer Insights &┬áCustomer segmentation challenges
    – Customer Journey challenges and AI consideration
    – From IMC to Omnichannel marketing
  • Hot to success in the new Marketing era?
    – How does the marketing department change?
    – How did we become a data-driven marketing department at the forefront?
    – Examples how to success or fail
    – What will be important in the next few years?
  • If digital marketing i so powerful, how come many companies not take-time to see the benefit of it?
11:00 - 12:30
Speaker: Leonardo Piumi
Register
II THE ROLE OF BRAND IN DIGITAL AGE
  • How can digital marketing tell a better story?
  • Context is becoming an essential weapon in the battle for brand safety.
  • Digital storytelling should follow the customer journey well beyond the initial contact of purchase.
13:30 - 15:00
Speaker: Michal Szaniecki
Register
III MAPPING THE CUSTOMER JOURNEY: A NEW VISION FOR DIGITAL MARKETING
  • Digitized CX Revolution at Volkswagen
    – Translating VW consumer big data into actionable CX
    – Smart use of technology – human & simple – for Consumers, Team & Board
    – Power of DCX in driving transaction value & recommendation
  • What`s beyond the modern consumer decision journey?
  • Omnichannel marketing: how can business benefit?
15:30 - 17:00
Speaker:
Register
IV HOW TO WIN FRIENDS AND INFLUENCE PEOPLE?
  • The benefits of blogging for business and marketing.
  • Influence marketing – the need for a wise and strict brand advocacy.
  • The impact of social media marketing today.
09:00 - 10:30
Speaker: Gianluca Bisognani
Register
V TECHNOLOGY KNOCKING ON THE DOOR OF MARKETING
  • Why your marketing needs to be data-driven?
  • Benefits of using gamification in your digital marketing.
  • What are the benefits of digitalization?
11:00 - 12:30
Speaker:
Register
VI HOW ARTIFICIAL INTELLEGENCE IS TRANSFORMING DIGITAL MARKETING
  • What makes artificial intelligence marketing so powerful?
  • How artificial intelligence is transforming digital marketing?
  • Why chatbots are the future of marketing: the battle of bots
13:30 - 14:30
Speaker: Ugur Sennaroglu
Register
VII THE FUTURE OF MARKETING: KEY CHALLENGES IN DIGITAL WORLD
  • Rationalization is truly the key to a successful digital marketing campaign in 2020.
  • Is there perfect agile marketing methodology which promise future grow?
15:00 - 15:55
Speaker:
Register
VIII WORKSHOP: ROUND-DISCUSSIONS
  • Round Table Discussion 1: What the Future of Marketing holds due to recent roller cost of Digital transition?
  • Round Table Discussion 2: Discussing OmniChannel Marketing and other customer benefits from digitization
  • Round Table Discussion 3: Successful stories: Implementing technology innovations and benefits of Digital Marketing

Download Brochure

By clicking Request brochure button you agree to let your personal information which are part of this form be used by EuroEvents MRI for the needs of everyday's operation as well as be used for the purposes of direct marketing, but only according to the General Data Protection Regulation in the European Union.

Event Venue

Venue informations

Hotel:

/

Address:

/

Phone Number:

/

Sponsorship

Sponsorship Stand out from the crowd and raise your brand awareness